Netflix chopper promo plan under fire
Netflix is facing backlash for its promotional campaign for the upcoming release of “Extraction 2” in partnership with FlyNYON, a tour helicopter company that was reprimanded for its role in the 2018 East River crash that killed five passengers. The streaming service has invited social media influencers to “train like Tyler Rake” during a “doors-off helicopter ride” over Manhattan to be followed by “stunt training.” However, the invite fails to mention that FlyNYON was criticized by the National Transportation Safety Board for “exploiting” a regulatory loophole to avoid scrutiny of its “doors-off” tourist flights. The passengers on the ill-fated flight were trapped inside by their safety harnesses and died. Netflix and FlyNYON are yet to respond to the criticism.
FAQs
What is “Extraction 2”?
“Extraction 2” is an upcoming action-thriller movie produced by Netflix. It is the sequel to the 2020 film “Extraction,” which starred Chris Hemsworth as Tyler Rake.
What is FlyNYON?
FlyNYON is a Kearny, N.J.-based tour helicopter company that offers flights over Manhattan and other tourist destinations. The company was involved in the 2018 East River crash that killed five passengers.
What was FlyNYON criticized for?
FlyNYON was criticized by the National Transportation Safety Board for “exploiting” a regulatory loophole to avoid scrutiny of its “doors-off” tourist flights. The passengers on the ill-fated flight were trapped inside by their safety harnesses and died.
What is the promotional campaign for “Extraction 2”?
Netflix has partnered with FlyNYON for a promotional campaign for “Extraction 2.” Social media influencers are invited to “train like Tyler Rake” during a “doors-off helicopter ride” over Manhattan to be followed by “stunt training.”
Why is the campaign facing backlash?
The promotional campaign is facing backlash because FlyNYON was criticized for the 2018 East River crash that killed five passengers. Critics say it is inappropriate for Netflix to partner with a company that has a history of safety issues.
Criticism aimed at Netflix’s helicopter promotion strategy
Netflix is partnering with FlyNYON, a chopper company that was reprimanded for its involvement in a fatal crash that killed five tourists in 2018, to promote the upcoming “Extraction 2” film. Influencers have been invited to “train like Tyler Rake” from the film, which stars Chris Hemsworth as the lead character, during a “doors-off helicopter ride” followed by “stunt training” over Manhattan. However, the invite neglects to mention FlyNYON’s involvement in the aforementioned 2018 crash, in which the passengers were trapped inside by their safety harnesses and died. It was discovered that FlyNYON had exploited regulatory loopholes to avoid scrutiny of its “doors-off” tourist flights, which ultimately caused the crash. The FAA temporarily banned doors-off flights following the incident but allowed them to resume on the condition that passengers wear FAA-approved restraints that can be released quickly in the event of an emergency. However, standards or guidance for those inspections had yet to be set, according to NTSB sleuths. FlyNYON and Netflix have not responded to requests for comment at the time of writing.